Luxury Consultants for Hotels

In the same June edition of Travel + Leisure that describes a reader's poll for best hotel service (please see June 23 post), there is an article about luxury consultants employed by some hotels to ratchet up their service.   Two companies are referenced in particular: Luxury Attitude and Green Ink.  Take a look at the Luxury Attitude website.

Luxury Attitude claims on its website "Institute" page that it can help clients with "the culture of the luxury," "the sale of the luxury" and "management in the luxury." They set out their manifesto about "the luxury" partly as follows:

"No stone can be left unturned if you are aiming to make potential customers want to discover your product, creation or service: from product design to the choice of background music, from marketing to the decoration of the customer-access areas, from communication to merchandising, substantial investments are required to develop the brand-name and its associated image."

Erik Perry, a president of Luxury Attitude, is quoted in Travel + Leisure as follows: "The problem with luxury is that these companies don't comprehend that luxury is, actually, a service.  Not products." Well, the website says "products," so I'm not sure these consultant guys aren't a little adrift in either all the luxury or all the attitude.